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CHECKLIST 2
PROJECT CHECKLIST PART TWO: BASIC MARKET ANALYSIS

The next step in designing a successful project is to study what market characteristics the intended area features. Some questions to ask, in detail, are:

• What is the actual vacancy rate in your neighborhood, and on your block?

• What types of businesses can the neighborhood support?

• Which of those businesses are succeeding, and what does
this say about market demand?

• Which operating costs do neighborhood landlords commonly charge their commercial tenants?

• Do other neighborhood landlords offer commercial tenants financial allowances to construct improvements?

When you've given these concerns some study, it's time to look at some financial considerations.
illustration of early design for la playa building in santa cruz california
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