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NEXT QUESTION: WHAT ARE YOUR GOALS?

After defining how your project serves your group's vision, the next step is to identify the specific goals you wish it to help you achieve.

Will your project:

• Support small local businesses with common services, or include incubator support to help create anchors for a distressed community area?

• Offer affordable office space to nonprofits -- or improve the physical appearance of the neighborhood and the vitality of the street?

• Provide cash flow to your organization -- or bring in tenants who provide needed neighborhood services?

Perhaps you have several goals. It is crucial to formalize and memorialize them all.

Once you've spent some time identifying your goals, you'll find one final basic question, involving your priorities.
illustration of developing concept for la playa building in santa cruz california your project's goals
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